Redtail Technology: The Leading CRM for Financial Advisors & Wealth Management

Managing client relationships in the financial services industry demands more than a generic spreadsheet or off-the-shelf software. Financial advisors and Registered Investment Advisers (RIAs) operate in a uniquely complex environment — one defined by regulatory obligations, sensitive personal data, multi-year client relationships, and the constant pressure to grow while reducing administrative overhead.

Redtail Technology, Inc. was built to solve exactly these challenges. Since 2003, the company has delivered a web-based Client Relationship Management (CRM) platform specifically designed for financial advisors and wealth management firms. The platform integrates client data management, workflow automation, document imaging, email archiving, and compliance tracking in a single, intuitive system — accessible from any device, anywhere in the world.

This article provides an in-depth overview of Redtail CRM: its core features, security posture, integrations, pricing model, and training ecosystem. Whether you are evaluating CRM options for the first time or looking to migrate from a legacy system, this guide will help you make an informed decision.

Feature	Benefit
Web-Based Access	Use on any device, browser, or operating system — no local installation required.
100+ Integrations	Connect seamlessly with your portfolio management, planning, and custodial tools.
Compliance Archiving	Maintain permanent records of all client communications for SEC/FINRA audits.
Mobile App	Full iOS and Android support for advisors working in the field.
Workflow Automation	Eliminate repetitive admin tasks with customizable workflows and task management.
Document Imaging	Attach policies, statements, and forms directly to client records.

What Is Redtail Technology?

A CRM Built by Advisors, for Advisors

Redtail Technology, Inc. was founded in 2003 in Sacramento, California, with a clear and singular purpose: to build a CRM that actually worked for financial advisors. At the time, most CRM solutions were generic enterprise tools adapted — often poorly — for financial services. Redtail’s founders recognized this gap and set out to create a platform that reflected the real-world workflows, compliance demands, and relationship-focused culture of the advisory profession.

Two decades later, that founding philosophy remains at the heart of every product decision. The platform has grown to serve thousands of advisory firms across the United States, with offices in Sacramento (headquarters), Chandler, Arizona, and Atlanta, Georgia. With a team of 51–200 employees, Redtail maintains the responsiveness and customer-centric culture of a specialist firm while offering the reliability and feature depth of an established industry leader.

Web-Based Access from Anywhere

Unlike legacy desktop CRM systems, Redtail is fully cloud-based. Advisors and their teams can log in from any internet-connected device — Mac, PC, tablet, or smartphone — without installing or maintaining local software. This architecture means your client data is always current, always backed up, and always accessible, whether you are in the office, at a client meeting, or traveling.

The platform’s web-based design also simplifies IT management for firms. There is no software to patch, no hardware to maintain for database servers, and no complex multi-site synchronization to manage. Redtail handles all infrastructure, security patches, and uptime — so your team can focus on clients, not technology.

Core Features of Redtail CRM

Redtail CRM offers a comprehensive suite of tools designed around the specific needs of financial advisors. Below is a detailed breakdown of the platform’s core capabilities.

Centralized Client Data Management

At the foundation of Redtail CRM is a powerful client data management system. Each client record serves as a 360-degree hub, capturing everything you need to know: personal and contact information, family relationships, account holdings (linked from integrated portfolio tools), communication history, notes, documents, and upcoming tasks.

Advanced search capabilities allow advisors and staff to quickly locate any client, household, contact, or document within the system. Relationship linking enables firms to map complex family and business structures — so you always understand who is connected to whom and how.

• Contact and household records with custom fields
• Relationship mapping (family members, business partners, referral sources)
• Advanced search with filters across all data fields
• Customizable dashboards for each user or role
• Activity history tracking — every interaction logged automatically

Workflow Automation & Task Management

One of Redtail CRM’s most powerful — and most time-saving — features is its workflow engine. Advisors and operations teams can build automated workflows for any recurring process: onboarding a new client, processing a trade, responding to a service request, or preparing for an annual review.

Each workflow step can be assigned to a specific team member, given a due date, and linked to relevant client records and documents. When one step is completed, the next is automatically triggered — eliminating the need for manual follow-up and ensuring nothing slips through the cracks.

• Customizable, multi-step workflow templates
• Automatic task assignment and notifications
• Progress tracking and bottleneck identification
• Calendar integration for deadline management
• Recurring task automation for annual and quarterly processes

Document Storage & Imaging

Maintaining a complete and organized document repository is essential for both client service and regulatory compliance. Redtail CRM includes a fully integrated document management system that allows advisors to store, organize, and retrieve any type of document directly from a client’s record.

Documents can be uploaded manually, attached via email integration, or imported from external sources. Every document is version-controlled, searchable, and linked to the relevant client, account, or workflow — ensuring your team always has access to the most current information.

Complete Communication Archiving

Regulatory requirements from the SEC and FINRA mandate that investment advisers maintain records of all client communications — including email, text messages, and internal notes. Redtail CRM provides a comprehensive communication archiving solution that captures and stores all interactions in a permanent, searchable, and auditable record.

This is not simply a convenience feature; it is a compliance requirement for most advisory firms. By centralizing all communication history within the CRM, Redtail eliminates the risk of communications being stored only in personal email accounts or messaging apps, where they may be inaccessible during an audit.

The Redtail Mobile App

The Redtail mobile app for iOS and Android brings the full power of your CRM to your smartphone. Advisors can access client records, log notes after meetings, view upcoming tasks, and check communication history — all from the device in their pocket. The app is designed for the fast-paced reality of an advisor’s day: quick, intuitive, and always in sync with the desktop platform.

Seamless Integrations with Your Tech Stack

No CRM operates in isolation. Financial advisors rely on a complex ecosystem of tools — portfolio management platforms, financial planning software, risk analysis tools, custodians, and compliance systems. The value of a CRM is directly proportional to its ability to connect and exchange data with the other tools in your stack.

Redtail has invested heavily in building one of the most comprehensive integration ecosystems in the financial advisor CRM space. The platform connects with over 100 financial applications, enabling a single, unified view of each client across every tool your firm uses.

Orion Advisor Tech Integration

One of Redtail’s most significant integration partnerships is with Orion Advisor Tech, one of the leading portfolio management and reporting platforms for independent advisors and RIAs. The Redtail-Orion integration enables seamless data synchronization between the two platforms, eliminating the need for manual data entry and ensuring that client records are always current across both systems.

For firms using both Redtail and Orion, this integration is transformational — enabling advisors to view portfolio data, account performance, and client relationship information in a single, unified workflow, without toggling between multiple applications.

100+ Financial App Integrations

Beyond Orion, Redtail integrates with a wide range of financial services applications across every major category of the advisor tech stack:

• Portfolio management and reporting (Orion, Tamarac, Schwab Portfolio Center)
• Financial planning software (MoneyGuidePro, eMoney Advisor, RightCapital)
• Risk analysis tools (Riskalyze / Nitrogen)
• Custodial platforms (Schwab, Fidelity, TD Ameritrade legacy, Pershing)
• Compliance and surveillance tools
• Email and calendar platforms (Microsoft Outlook, Google Workspace)
• DocuSign and electronic signature solutions
• Insurance carrier platforms

Each integration is built and maintained by Redtail’s engineering team in collaboration with the partner software provider, ensuring reliability, security, and ongoing compatibility as both platforms evolve.

Redtail Technology Security & Compliance

For financial advisors, the security of client data is not a secondary concern — it is a fiduciary and regulatory obligation. A data breach or loss of client information can result in regulatory sanctions, civil liability, and irreparable damage to a firm’s reputation.

Redtail Technology takes this responsibility seriously. The platform is designed and operated with security as a foundational principle, not an afterthought.

Protecting Your Firm and Client Data

Redtail employs multiple layers of technical and organizational controls to protect client data from unauthorized access, loss, and misuse. These controls include:

• Data encryption in transit (SSL/TLS) for all communications between the user’s browser or app and Redtail’s servers
• Data encryption at rest for stored client information
• Role-based access controls, allowing firm administrators to define exactly what each team member can see and do within the system
• Multi-factor authentication (MFA) options to prevent unauthorized account access
• Automatic session timeouts and secure logout procedures
• Regular penetration testing by third-party security firms

Compliance Tracking for SEC and FINRA

For RIAs and broker-dealers, demonstrating compliance with SEC and FINRA regulations requires maintaining comprehensive, auditable records of client communications, recommendations, and account activity. Redtail CRM is designed to make this process as straightforward as possible.

The platform’s communication archiving tools maintain a permanent, tamper-evident record of all client interactions. Workflow logs provide a detailed audit trail of every action taken on a client file — who did what, when, and why. These records can be exported and presented to regulators during an examination with minimal preparation time.

Our Security Posture

Redtail maintains a robust security program aligned with industry best practices. The company’s email security infrastructure includes DMARC policy enforcement (p=quarantine), SPF, and DKIM configurations that help prevent email-based phishing attacks targeting Redtail clients. All data transmission occurs over encrypted connections using current TLS standards.

For firms with specific security requirements — such as those subject to state-level privacy regulations, DOL fiduciary rules, or enterprise security policies — Redtail’s compliance and security teams are available to discuss your firm’s specific requirements and available configurations.

Addressing Third-Party Security Assessments

Third-party security rating services, such as UpGuard, periodically assess the publicly visible security characteristics of web-based platforms. Redtail has received a strong overall security rating from such assessments (786/950 on the UpGuard scale), reflecting the platform’s robust foundational security controls. Any reported findings in areas such as Content Security Policy (CSP) headers or HTTP Strict Transport Security (HSTS) configurations represent opportunities for ongoing hardening and are addressed through Redtail’s continuous security improvement program.

Redtail Technology Pricing & Plans

Redtail CRM pricing is structured to serve advisory firms of all sizes — from solo practitioners to large multi-advisor enterprises. Rather than a one-size-fits-all model, Redtail offers tiered plans that scale with your firm’s size, team structure, and feature requirements.

Flexible Plans for Solo Advisors to Large Enterprises

Pricing is typically determined by the number of users and the features required. Redtail’s model is designed to ensure that small firms are not priced out of a professional CRM, while larger organizations have access to the enterprise-grade capabilities and support they require.

Plan Tier	Best For	Key Features Included
Solo Advisor	Single advisor or small practice (1-2 users)	Full CRM access, mobile app, basic integrations, standard support
Small Firm	Growing teams (3-10 users)	Everything in Solo + advanced workflows, document management, compliance archiving
Mid-Size Firm	Established practices (11-25 users)	Everything in Small Firm + priority support, advanced reporting, custom fields
Enterprise	Large RIAs and broker-dealers (25+ users)	Full feature access, dedicated support, custom integrations, SLA guarantees

What Is Included in Each Tier?

All Redtail CRM plans include access to the core platform features: client records, task management, calendar, document storage, and the mobile app. Higher tiers unlock advanced workflow automation, deeper integration capabilities, enhanced reporting, and elevated support SLAs.

Pricing is generally structured on a per-database (per-firm) model rather than a strict per-user model, making Redtail particularly cost-effective for teams where multiple staff members need access to the same client data.

Request a Custom Quote

For precise pricing tailored to your firm’s size, team structure, and requirements, contact Redtail’s sales team directly. The team will work with you to identify the right plan and any available bundle pricing if you are integrating Redtail with other tools in the Orion ecosystem.

Training & Support: The Align University

Adopting a new CRM is only valuable if your team actually uses it — and uses it correctly. Redtail Technology has invested substantially in user education and training to ensure that advisory firms get maximum value from the platform as quickly as possible.

The company’s training platform, known as Align University, provides a comprehensive curriculum covering everything from basic navigation to advanced workflow configuration.

Live Webinars

Redtail hosts a regular schedule of live webinars covering platform features, new releases, compliance best practices, and integration tips. These sessions are free for Redtail subscribers and are led by product specialists who can answer questions in real time. Recordings of past webinars are available in the knowledge base for on-demand viewing.

In-Person Events

For advisors and operations staff who prefer hands-on, in-person training, Redtail organizes Align events in cities across the United States. These multi-day conferences combine structured training sessions with networking opportunities and direct access to Redtail’s product and support teams. Previous events have been held in Minneapolis and other major advisory hubs.

Online Knowledge Base and Support

Redtail’s online knowledge base provides a comprehensive library of help articles, how-to guides, video tutorials, and release notes. The help desk team is available to assist with technical issues, integration configuration, and data migration questions. Support is available through multiple channels, including email and live chat, with response time SLAs varying by plan tier.

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